This is closely linked to the key concept of representation as the way groups are portrayed in the media can influence our sense of identity.
Marxism and the Frankfurt School
Marxists believe identity is constructed through hegemony imposed by the ruling elite. A sense of individual identity is a myth that prevents people challenging powerful groups.
This links to the Frankfurt School, a group of influential Marxists who viewed media audiences as passive vessels. They believe the media is used to control and manipulate people.
Daniel Chandler: CAGE
Daniel Chandler suggested the acronym CAGE, stating our identity is constructed through class, age, gender and ethnicity.
Stuart Hall: media construction
Stuart Hall suggests the media actively constructs our society rather than reflecting it back.
Our identity is part of this and therefore any sense of individuality we may feel is actually constructed through the media we engage with.
1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
This section is about how we are constructed through society and social factors have an affect on how we want to be seen.
2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.
- Zara
- Nike
- Adiddas
- Armani
- Creative Recreation
These are brands that I would associate myself with as I wear these brands. They reflect me as a person as they represent me. I don't wear very expensive clothes, and I don't show off too much and I believe through these brands i can look good without having too much attention.
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
I believe this view to some extent. The expression 'Style over Substance' means that people in society now would rather look good and are focused more on the brands they have and the materials they own, rather than authenticity.
4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it on-line to find out more.
high cultural value being placed on external factors such as physical beauty and fashion sense over internal traits such as intelligence or compassion (from article).
Theories
Marxism and the Frankfurt School
Marxists believe identity is constructed through hegemony imposed by the ruling elite. A sense of individual identity is a myth that prevents people challenging powerful groups.
This links to the Frankfurt School, a group of influential Marxists who viewed media audiences as passive vessels. They believe the media is used to control and manipulate people.
Daniel Chandler: CAGE
Daniel Chandler suggested the acronym CAGE, stating our identity is constructed through class, age, gender and ethnicity.
Stuart Hall: media construction
Stuart Hall suggests the media actively constructs our society rather than reflecting it back.
Our identity is part of this and therefore any sense of individuality we may feel is actually constructed through the media we engage with.
1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
This section is about how we are constructed through society and social factors have an affect on how we want to be seen.
2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.
- Zara
- Nike
- Adiddas
- Armani
- Creative Recreation
These are brands that I would associate myself with as I wear these brands. They reflect me as a person as they represent me. I don't wear very expensive clothes, and I don't show off too much and I believe through these brands i can look good without having too much attention.
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
I believe this view to some extent. The expression 'Style over Substance' means that people in society now would rather look good and are focused more on the brands they have and the materials they own, rather than authenticity.
4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it on-line to find out more.
high cultural value being placed on external factors such as physical beauty and fashion sense over internal traits such as intelligence or compassion (from article).
Jean Baudrillards theory is that reality is being replaced. The media magazine is saying that people now care more about how they look rather than being intelligent and having knowledge. Which links to Baudrillards theory as their intelligence is being replaced with fashion, trends, and materialism.
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
I believe that my presence on social media sites does reflect me to some extent, as there are some things that portray the type of person of person e.g. images and quotes. However there are also images or written posts that may not be so accurate, as a lot of the things I put up social media sites is more because it is funny and less to do with me.
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
My opinion on data mining is that it is perfectly fine, however the persons permission should be needed before a website can use their data on-line. As some people may not want data being looked at and being used, as they may feel it is an invasion of their privacy. However I personally think that data mining is fine and i have nothing against it.
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
I believe that my presence on social media sites does reflect me to some extent, as there are some things that portray the type of person of person e.g. images and quotes. However there are also images or written posts that may not be so accurate, as a lot of the things I put up social media sites is more because it is funny and less to do with me.
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
My opinion on data mining is that it is perfectly fine, however the persons permission should be needed before a website can use their data on-line. As some people may not want data being looked at and being used, as they may feel it is an invasion of their privacy. However I personally think that data mining is fine and i have nothing against it.
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