Channel 4 to launch eBay-style market for advertisers on cloud TV service
Broadcaster says ‘programmatic buying’ on All 4 will mean adverts can be targeted on interests, such as gadgets or food
- Channel 4 has a database of 11.5 million viewers
- Channel 4 says viewing of 4oD has grown 28% year-on-year so far in 2014.
Channel 4 will now be looking at their users and what they like and don't like, through the information they have on their customers/users based from their on-line content. They will do this so that they can target their audiences more effectively, and provide them with this through all their platforms.
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